Geodata research for effective media planning

Defining target groups and depicting them within space represents a core competence in the area of media planning for local media. The analysis department at prospega offers geodata research of suitable data sets and market information for the respective area, independent of campaign planning if necessary. Via our international network, a wide variety of market and geodata can be supplied at micro and macro level, and licenced for our customers in accordance with standard models. If geodata research indicates that the requisite data bases are not available, alternatives can be developed in collaboration with the customer for generating new data bases from existing data via an analysis and scoring process.

Why not avail of other geoservices offered by prospega such as geoanalysis for a successful media campaign?