Geomarketing:
Optimize your advertising campaigns with us
The importance of spatial components in marketing planning continues to grow for businesses. The combination of economic geography, intelligent analysis systems, geodatabases, and scientific models creates an interpretable picture when combined with target groups, locations, competitors, and local factors.
With our geomarketing services, media solutions become personalized. From analyzing customer-specific data in a spatial context to geostatistical potential assessment and map-based media planning, prospega is your go-to partner.
Grown expertise in geomarketing.
Unsere Stärken im Geo-Service sind:
- Geocoding
- Territory planning
- Navigation
- Market and competitive analysis
- Target group/potential analysis
- Evaluation of customer surveys
- Customer structure analysis/customer scorecards
- Location and expansion planning
Future-oriented companies use georeferenced analysis processes to optimize location-based insights and workflows, manage risks, reduce costs, and enhance customer experience and engagement. Geodata unlocks opportunities by enabling rapid data processing and analysis, providing a differentiated insight as a basis for decision-making.
#Geoanalysis #GIS #BigData
Maximilian Fuss
Geomarketing Analyst
Geomarketing:
For optimized marketing and sustainable success
Geomarketing: Your coordinates to success.
Geomarketing is a marketing-supportive method used for evaluating, analyzing, and modeling market and internal company data in relation to the geographical market area. This sub-discipline of marketing aids in making better business decisions, not only in media planning and brochure distribution but also in site analysis, recalculating sales territories, and market research.
- Where is the target audience located, and what are the spatial potentials for the company’s products and services?
- Where is the competition taking place?
- Where are suitable locations and catchment areas for expansion and site planning?
- Where can the company gain new customers and market share?
- Where can sales be optimized?
- Where does distributed advertising reach the target audience, and how can spatial analysis help avoid wastage?
- Where can static or dynamic data on regional purchasing power, sociodemographics, mobility, or social milieus be found?
Answering these questions using geomarketing methods and spatial analysis of company databases in combination with external market data leads to new insights for more precise regional market strategies. With a team of geographers, analysts, and IT experts, prospega offers the right solutions to optimize customer campaigns with a focus on spatial factors.
Geodata as the foundation of successful media planning.
Geomarketing methods differentiate the market by locally effective spatial factors. Drawing on geo- and market databases from leading national and international providers, prospega creates a customer-specific data environment to optimize media measures with minimal waste and budget efficiency. By linking anonymized customer data with a spatial reference, new patterns can be identified, leading to insights for future market strategies.
How does geomarketing consulting work at prospega?
Many business data points have a spatial reference. When customers’ addresses are stored in a database, sales can be assigned to postal codes. Additionally, competitor locations are linked with a company’s own branches through customer addresses. prospega analyzes this data using a Geographic Information System (GIS) and visualizes the results in thematic maps. This reveals new perspectives on spatial potentials, which form the basis for media planning and media management.
Using geomarketing, spatial patterns in customer distribution can be identified based on a variety of geographical, socio-demographic, and statistical data. This allows for the exploitation of unrealized customer potential, precise reduction of wastage in customer targeting, and efficient allocation of marketing budgets to appropriate, target-specific advertising channels.
#Geomarketing
Arno Makowka
Data Analyst
Geomarketing is a powerful tool that leverages spatial context to make informed business decisions.
By analyzing market data and considering geographical information, companies can optimize their location planning and develop targeted marketing strategies. At prospega, we are experts in geomarketing, helping you better understand your target audience, find the perfect locations, and strategically place your message.
Contact us to learn how we can help you achieve your business goals through geomarketing.
Geomarketing
Geoanalysis
Advertising avoider
Data research
