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PROSPEGA

Tools & Solutions
Media Planning Tools

Digital Tools
and Interactive Databases

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Always keep a firm grip on the steering wheel with media planning tools.

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As an agen­cy, digi­tal tools and inter­ac­ti­ve media data­ba­ses are core com­pe­ten­ci­es in cli­ent con­sul­ting. The­r­e­fo­re, we effec­tively navi­ga­te you through mur­ky waters with our deve­lo­ped media tools for house­hold adver­ti­sing and bro­chu­re distribution.

 

Our media tools include:

  • pro­s­pe­gamap
  • Web Boo­king Assistant
  • Fly­er­cock­pit
  • media­ha!
  • Leaf­let­to
  • Media Reach Maximizer
  • Paper­weight Check

Our tools and solutions are waterproof.

To respond with maxi­mum fle­xi­bi­li­ty to the rapidly chan­ging needs of mar­ke­ting decis­i­on-makers, Pro­s­pe­ga has estab­lished an inter­nal IT com­pe­ten­cy center.

Our understanding of modern media processes is characterized by:

  • Rapid respon­si­ve­ness
  • Inde­pen­dence in buil­ding media databases
  • Pro­vi­si­on of con­fi­den­ti­al interfaces
  • Clear focus on digi­ta­liza­ti­on processes

We develop innovations in:

  • Web GIS development
  • App deve­lo­p­ment for por­ta­ble devices
  • Model deve­lo­p­ment (scrip­ting)

Consistent digitalization is the foundation for our analytics, data blending, and geostatistical modeling. Innovative database technologies, user-friendly frontends, and cloud-based service solutions provide our clients with a unique insight into media management, which was often previously experienced as a “black box.”

 

#Cloud #Digi­ta­liza­ti­on #Ana­ly­tics #Dis­rup­ti­on

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Thors­ten Ziegler

Manage­ment

Effective media planning requires precise tools to develop and execute successful campaigns.

Media plan­ning tools are essen­ti­al for opti­mi­zing adver­ti­sing bud­gets, refi­ning stra­te­gies, and achie­ving defi­ned goals. The­se tools enable the iden­ti­fi­ca­ti­on of the right media chan­nels, pre­cise tar­ge­ting of audi­en­ces, and mea­su­re­ment of cam­paign success.

With advan­ced media plan­ning tools, you can effi­ci­ent­ly allo­ca­te the adver­ti­sing bud­get across various chan­nels to achie­ve maxi­mum reach and impact. The­se tools assist in sel­ec­ting media that best ali­gn with the plan­ned stra­tegy, whe­ther tra­di­tio­nal adver­ti­sing forms or digi­tal chan­nels. They also faci­li­ta­te detail­ed audi­ence ana­ly­sis to ensu­re that mes­sa­ges reach the right people.

A pre­cise media plan­ning tool helps set clear objec­ti­ves and track cam­paign pro­gress. Results can be con­ti­nuous­ly moni­to­red and ana­ly­zed to opti­mi­ze per­for­mance and adjust strategies.

Would you like to take your media plan­ning to the next level? Cont­act us at Pro­s­pe­ga to bene­fit from our expe­ri­ence and exper­ti­se in media plan­ning. Tog­e­ther, we can deve­lop cus­to­mi­zed cam­paigns that exceed your goals.

Tools & Solutions

pro­s­pe­gamap

Web Boo­king Assistant

Fly­er­cock­pit

media­ha!

Leaf­let­to

Media Reach Maximizer

Paper­weight Check